Beauty industry is on its all time high in Dubai and in the United Arab Emirates at large, hence the topic: 6 Digital Marketing Strategy For Salon And Spa In 2023. Given the rapid growth of the lifestyle, wellness and beauty industry and its increasing influence on consumers’ daily lives, it is crucial for spas, nails and salons to incorporate digital marketing strategies into their branding efforts. If you’re a hairstylist, makeup artist, salon owner, spa owner or nail artist and want to build your business in 2023 (or beyond), this article is for you. I have shared simple steps and strategies (6 Digital Marketing Strategy For Salon And Spa In 2023) that will help your business thrive in this day and age.
Lets dive in… 6 Digital Marketing Strategy For Salon And Spa In 2023
Build Up Your Reviews – “Word Of Mouth”
One of the salient digital marketing strategies for Salon And Spa business is “what people are saying” about your business. Enhancing a brand’s proficiency and attractiveness can be achieved by increasing its business ratings, which typically results in 99% improvement. Furthermore, establishments that receive “excellent” reviews tend to attract a customer base that is willing to spend up to 30% more on their services. With this strategy, price or cost won’t be an issue to your prospective customers. It’s crucial for spas and salons operating within the luxury and lifestyle industry, where customer satisfaction is paramount, to invest in online reviews and rating systems.
Consequently, this strategy also serves as an opportunity for customers to express positive feedback to your business and staff. It enables businesses to make necessary adjustments and cater to their customers’ specific needs more effectively. Social media and review websites serve as excellent avenues to amplify the review and rating aspect. Thus projecting a positive brand image and expanding its outreach. Note, you have to serve your customers excellently for this strategy to work in your favor. Else, your business will go down pretty fast as its easy for an aggrieved customer to put a bad review on your business than a satisfied customer.
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It is paramount to encourage satisfied customers to leave reviews and testimonials on your platforms like Google, Yelp, and Facebook. Positive reviews can boost your salon or spa’s reputation and attract new customers. Respond to reviews, both positive and negative, in a professional and courteous manner.
Be Consistent Online
This is very important. By maintaining a consistent online presence, you can stay within your client circle and ensure relevance. Implementing a few straightforward measures can help you achieve an active online presence. Remember, when it comes to beauty business, especially salon and spa business, making your services seamlessly accessible online is paramount. How can this be achieved, checkout these few steps below…
- Online Services Booking: It cannot get any easier or simpler than this. By implement an online booking system on your website to streamline the appointment scheduling process, you can convert more leads/customers. And assure customer orientation of your spa/salon remains prevalent. This convenience will attract customers who prefer booking services digitally. Offer incentives, such as discounts or loyalty points, for online bookings.
- Social Media Marketing: Talk about the latest addition to your spa or new features that will make your customers feel like they are privileged and are inner circle members. This builds customer loyalty and retention.
- Adequate information on your website: Try being as informative as possible on your website. Put your services and pricing details on your site so that the customer can decide in real time about their decision to use your services. And can book an appointment immediately via the online booking features. Its all about making things easier for the customer.
Email Marketing
Another amazing techniques is email marketing. Utilizing email as a marketing tool holds numerous advantages and is regarded as a dependable means of communication. In today’s digital landscape, almost everyone possesses an email account that they regularly check. Spas and salons can leverage this by implementing visually appealing and captivating email marketing campaigns, effectively expressing their brand identity and cultivating a loyal customer base.
Some of the benefits of employing email marketing includes but not limited to “Increase in ROI” which is great branding collateral that can continuously create ripples in the industry, “Direct touch with the customers” which brings the brand right to the customer’s inbox while adding a dash of customization and many more.
Search Engine Optimization (SEO)
If your website is not optimized for Google or other search engine out there, then you have automatically lost 60% of your prospective customers. For a business like salon and spa, which relies heavily on referrals and online searches, it is of immense importance that such business’ website are optimized for Search Engine. You have to optimize your website with relevant keywords, meta tags, and descriptions to improve its ranking on search engine results pages (SERP0). This will help potential customers find your salon or spa easily when searching online. If you want Dyset Media to handle the SEO part for you.
Social Media Contests Engage Customers
I can’t stress this enough. Social Media needs to be buzzling and no other way to do that than to keep it interesting. Are your social media pages lacking the appeal necessary to attract the massive user bases of platforms like Instagram, Twitter, and Facebook? Which undoubtedly boast billions of monthly users and not less than 10m in the UAE? Perhaps a social media contest is the perfect way to inject that special excitement back into your online presence. Specifically focusing on Instagram, where 44% of users engage in weekly shopping through the app, with 28% of them planning to use Instagram as a shopping resource.
Furthermore, half of Instagram users have discovered new brands while using the app, meaning that users could stumble upon your salon and spa business. And explore your offerings, and even make bookings and schedule appointments without ever setting foot in your physical establishment. Engaging in social media campaigns is crucial for the success of your salon or spa establishment.
Do you want to discover more about the types of social media contests that can effectively promote your salon and spa business? Which will set your brand apart from other brands in your space, get in touch with Dyset Media FZC today. Â Contact Us
Google Adverting For Salon and Spa
Without mixing words, Google is the biggest platform as long as internet and search is concerned. Whatever you need or wants to ask, including direction, locations, items to purchase, services etc, the only place to go is Google. Imagine if Google falls out of the face of the earth, billions of people will be in distress. Think about how you search for service providers on places like Google. People do the same for salons, spas, beauty parlors. And remember, others often getting super specific in their search queries. To put this in contest, here are some examples of real phrases that people are searching on Google, …
Hair braiding salons near me – 14,800 times per month.
Half up half down dos for prom – 32 times per month.
Bridal party manicure pedicure – 10 times per month.
Spa Pallor near me – 11,000 times per month.
Hair Salon near me – 19,000 times per month …etc
This is why is paramount to design your website and specify your services clearly. Now, let’s say your salon specializes in hair braiding or nails. You should have a well-written page on your site dedicated to that topic. Such a page has a good chance of coming up in the search results when someone searches keyword “hair braiding salons near me”. Google is adept at geo-targeting, meaning it would only serve up your site to people who are actually in the vicinity of your salon).
Taking the time to build a site that’s optimized for search engines can be a smart marketing strategy. But even if your site serves mostly as an online brochure, you should still have one. And you should keep it updated all the time.
Conclusion
In conclusion, Dyset Media specializes in all the listed Spa and Salon Digital Marketing Services. and we have helped many salon and spa business in Dubai, Abu Dhabi revamp their business. We have experts professionals who approach digital marketing in a holistic way. We understand that every business is unique, and we tailor our strategies to meet your specific needs and goals. Prioritizing transparency and communication, keeping you informed every step of the way. Our team is dedicated to staying up-to-date with the latest trends and techniques, ensuring that your business always stays ahead of the competition.
